Keep your brand aligned and build trust with every interaction.

At Resilient Design, we believe consistency isn’t just a detail—it’s a strategy. This brand checklist is here to help you zoom out, identify gaps, and move forward with clarity and confidence.

Whether you’re launching, refining, or scaling, this guide will walk you through the key areas to keep your brand strong and cohesive.

1. Analyze Your Brand Identity

Internal Brand Review – Brand Values & Mission

Check in on the core of who you are and what you stand for. Has anything shifted?

Core Identity

• [ ] We can clearly state what we do (our offering)
• [ ] Our purpose, vision, mission, and values are well-defined and documented
• [ ] We have clear target personas (primary and secondary audiences)
• [ ] We know our top 3–5 competitors and how we differ from them
• [ ] We’ve defined our key brand differentiators
• [ ] Our brand has a clear, documented personality and tone

📝 Notes or areas to revisit:

Evaluate Brand Marketing Materials

Make sure your brand’s identity comes through in everything you share externally.

Verbal Identity