<aside> <img src="/icons/home_lightgray.svg" alt="/icons/home_lightgray.svg" width="40px" /> Cover


Brand Foundations

Values & Principles

Target Audience

Voice & Tone

Visual Identity

</aside>

Written Brand Expression

<aside> 🗣️

Your voice is how your brand sounds; your tone shifts depending on context, but always reflects your personality.

</aside>

Voice & Tone

What 3–5 adjectives describe your brand’s voice?
How do you want people to feel after interacting with your brand?
What should your brand always sound like?
What should it never sound like?